GDPR Compliance

EU General Data Protecton Regulation

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The GDPR (General Data Protection Regulation) is an important piece of legislation that is designed to strengthen and unify data protection laws for all individuals within the European Union. The regulation will become effective and enforceable on the 25th May 2018.

Our commitment: Seekom is fully committed to achieving compliance with the GDPR prior to the regulation's effective date.

What is Seekom doing about the GDPR?

Seekom began to dedicate internal resources to the GDPR in June 2017, almost a full year before the deadline. We did this because we value our customers (and their customers) rights to privacy.

Here’s a condensed version of our GDPR Roadmap and where we are on our journey:

  • Thoroughly research the areas of our product and our business impacted by GDPR - COMPLETE

  • Appoint a Data Protection Officer - COMPLETE

  • Create our Data Protection Agreement - COMPLETE

  • Develop a strategy and requirements for how to address the areas of our product impacted by GDPR - COMPLETE

  • Perform the necessary changes/improvements to our product based on the requirements - COMPLETE

  • Implement the required changes to our internal processes and procedures required to achieve and maintain compliance with GDPR - COMPLETE

  • Finalise and communicate our full compliance - COMPLETE
    Perform on-going changes/improvements to our product based on the requirements and - ON GOING

What changes is Seekom making to be GDPR Compliant?

We are taking many steps across the entire company to ensure we will be ready for the GDPR. We are improving anonymity within our analytics tools and making changes to allow you to tailor how you request consent within our feedback tools. We’re also working on interfaces that will allow you to address requests from your customers related to their rights for accessing any personal data that might stored in your Seekom account.

Based on the research conducted by both our inside and outside counsels we are confident these changes will address the requirements of GDPR.

What do iBex Customers need to do?

There are two things that you might need to do depending on your situation and jurisdiction. Below are the only impactful changes that we can foresee that might affect you as a result of using iBex:

  1. Make sure your Terms of Service or Privacy Policy properly communicate to your users how you are using iBex (and any other similar services) on your website or app. This requirement has always been part of Seekom’s Terms and Conditions, but the GDPR can heavily penalise you if you’ve not done this clearly. We recommend you ensure your policies are up to date and clear to your readers.
  2. Review our the Data Processing Agreement here. Your acceptance of the DPA is now a requirement of our Terms and Conditions. You will be prompted in iBex to accept the updated T&C’s. If you have any questions about its contents simply email: privacy@seekom.com.

I’m new to the GDPR and would love more detail on what it is

The General Data Protection Act (GDPR) is considered to be the most significant piece of European data protection legislation to be introduced in the European Union (EU) in 20 years and will replace the the 1995 Data Protection Directive.

The GDPR regulates the processing of personal data about individuals in the European Union including its collection, storage, transfer or use. Importantly, under the GDPR, the concept of “personal data” is very broad and covers any information relating to an identified or identifiable individual (also called a “data subject”).

It gives data subjects more rights and control over their data by regulating how companies should handle and store the personal data they collect. The GDPR also raises the stakes for compliance by increasing enforcement and imposing greater fines should the provisions of the GDPR be breached.

The GDPR enhances EU individuals’ privacy rights and places significantly enhanced obligations on organisations handling data.

In summary, here are some of the key changes to come into effect with the upcoming GDPR:

  • Expanded rights for individuals: The GDPR provides expanded rights for individuals in the European Union by granting them, amongst other things, the right to be forgotten and the right to request a copy of any personal data stored in their regard.
  • Compliance obligations: The GDPR requires organisations to implement appropriate policies and security protocols, conduct privacy impact assessments, keep detailed records on data activities and enter into written agreements with vendors.
  • Data breach notification and security: The GDPR requires organisations to report certain data breaches to data protection authorities, and under certain circumstances, to the affected data subjects. The GDPR also places additional security requirements on organisations.
  • New requirements for profiling and monitoring: The GDPR places additional obligations on organisations engaged in profiling or monitoring behavior of EU individuals.
  • Increased Enforcement: Under the GDPR, authorities can fine organisations up to the greater of €20 million or 4% of a company’s annual global revenue, based on the seriousness of the breach and damages incurred. Also, the GDPR provides a central point of enforcement for organisations with operations in multiple EU member states by requiring companies to work with a lead supervisory authority for cross-border data protection issues.

If you are a company outside the EU, you should still be aware of this. The provisions of the GDPR apply to any organisation that processes personal data of individuals in the European Union, including tracking their online activities, regardless of whether the organisation has a physical presence in the EU.

If you have any questions, please don't hesitate to contact us at privacy@seekom.com.

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